Welcome to Nonfiction
We combine marketing, communications, and creative expertise to engage audiences, drive measurable results, and take brands to the next level. True story.
Founded by 3 partners with a collective 75+ years of experience.
3 areas of focus: Creative, Marketing, and Communications.
Intentionally streamlined. Big agency experience with a boutique agency mindset.
CAPABILITIES
COMMUNICATIONS
The right internal and external communication strategies, content and channels to reach the right people at the right time.
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• Media Relations
• Executive Comms
• Corporate Comms
• Influencer Marketing
• Speaking Engagements
• Awards
• Crisis Management
• Social Media Marketing - Organic
• Analyst Relations
CREATIVE
Big ideas, creative strategy, campaigns, branding, design, copywriting, UX, and everything in between.
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• Concepting and Creative Strategy
• Campaigns
• Branding and Identity
• Creative and Art Direction
• Copywriting
• Visual Design
• Advertising
• User Experience
• Content Strategy
• Video and Audio Production
MARKETING
So many channels, so little time. We've got you covered.
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• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Display Media - Planning & Buying
• Social Media Marketing - Paid
• Affiliate Marketing
• Customer Relationship Management (CRM)
• Audience Research & Segmentation
• Campaign Analytics
• Website Infrastructure & Analytics
We can’t wait to be your one-stop shop for all your PR/comms, marketing leadership, or creative needs.
EXPERIENCE
Nonfiction’s founders’ collective experience spans over 75 years and covers a plethora of brands and industries, here’s just a sample.
VERTICALS
B2B Tech • Consumer Tech • Finserv/Fintech • Pharmaceuticals • Retail • Real Estate/Mortgage • Healthcare/Wellness/Beauty • Automotive • Sports/Entertainment • Travel/Hospitality
Leadership Team
KATIE PIERINI
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Katie is a co-founder of Nonfiction, bringing more than 20 years’ experience leading integrated communications campaigns for companies of all sizes.
Prior to Nonfiction, Katie spent the bulk of her career as general manager, SVP and partner at global communications firm LEWIS, where she oversaw the agency’s San Diego office. Sharing operational responsibility for the agency’s US business, Katie managed the agency’s relationships with public and private companies and created measurable communications campaigns to drive clients’ businesses. While at LEWIS, she drove business development and co-led the integration of LEWIS and Piston Agency, supporting the agency’s growth for more than 12 years. Katie began her career at SSPR, a boutique technology firm based in Chicago.
Throughout her career, Katie has specialized in designing domestic and global communications programs to increase awareness and sales for companies in various industries. Her experience includes enterprise software (cybersecurity, IT infrastructure, data transformation and AI), as well as consumer electronics and services.. She has a knack for putting together specialized teams to deliver a mix of strategy and tactics that ensure all facets of marketing work together to drive business growth.
Blessed with two step-children, she enjoys live music, stand-up comedy and spending her free time in Hawaii or Europe. An opponent of the Oxford comma, she is also an avid reader who promises to never brag about being an avid reader.
Katie’s past experience includes: Google (QuickOffice), Ingram Micro, Splunk, ZYXEL, ViewSonic, OMRON, Kaseya, SYSPRO, Matillion, Appdome, Modern Hire.
MARK BURR
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Mark, a co-founder of Nonfiction, brings more than 20 years of experience in integrating marketing into campaigns of all sorts, for B2C and B2B companies alike.
Prior to Nonfiction, Mark spent the past few years integrating Piston, a full-service agency, into the global network of LEWIS, a communications firm after Piston was acquired. He led the San Diego office and all digital marketing and creative resources in North America. He has spent equal amounts of time on both the agency and client sides, and was previously the global director of digital marketing for Uniworld River Cruises. While there, Mark oversaw all B2B and B2C digital marketing and CRM initiatives for 7 global markets, as well as PR and advertising initiatives for North America. Mark’s previous agency-side experience includes global digital marketing, advertising and public relations programs for agencies such as Cohn&Wolfe, Y&R, S&H, Saatchi&Saatchi and GSW.
Mark specializes in integrated programs involving SEM, SEO, programatic media, traditional media, CRM, and OOH with vertical experience across consumer and enterprise tech, healthcare, beauty, retail, gaming/esports, and hospitality/travel. Mark is very hands-on in all client engagements, providing strategic oversight, a data-centric approach and a laser focus on ROI.
While he is obsessed with driving his clients’ businesses and working for companies with names that include an ampersand, he occasionally takes off to explore the people, food and cultures in cities around the globe.
Mark’s past experience includes: NOKIA, Microsoft, Skullcandy, Linksys, Ubisoft, Best Buy, Rubio’s, Pfizer, GSK, AstraZeneca, J&J, Novartis, Stanford Healthcare, PCA Skin, San Diego Chargers, The General, Cisco, Irvine Company, UBS, Liberty Mutual.
DAVE McCLAIN
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Dave is a co-founder of Nonfiction, and leads all things creative for the agency. He has over 20 years of experience leading creative vision, ideation, strategy, and all facets of creative execution.
Before co-founding Nonfiction, Dave served as Executive Creative Director at Lewis/Piston, and national creative lead for Lewis PR. Prior to that, Dave was Executive Creative Director at Rosetta (Publicis) where he managed a team of about 100 creative professionals across five offices. He has also served as Senior Creative Director at Razorfish and Blitz, and as Creative Director at The Designory (TBWA/Omnicom). Dave also spent time as an Art Director at Team One and Saatchi & Saatchi, and began his career as a Graphic Designer working for Margo Chase.
Dave is a creative visionary, a brand shepherd and a strategic thinker. His work has been recognized by Communication Arts, Webbys, Addys, OMMAs, IAC, W3, The One Show, Forbes, the New York Times Best Sellers List, and many others. He has led creative engagements on several high profile accounts including Samsung, ESPN, Intel, Activision, Jaguar, Nissan, Infiniti, FX Networks, National Hockey League, Irvine Company, Jenny Craig, VM Ware, West Coast Choppers, and many more.
Dave is also a devoted Dad, an occasional marathoner, an adequate guitarist, and always one of the nicest guys in the room.
Dave’s past experience includes: Samsung, ESPN, Intel, Activision, Jaguar, Nissan, Infiniti, Hyundai, FX Networks, FOX, Disney, National Hockey League, Nike, Irvine Company, Jenny Craig, VM Ware, West Coast Choppers.
Incapabilities
Now that we’ve shared a bit about what we do, we thought it would help to tell you what we don’t do, too.
Nonfiction will never:
bullshit you • waste your time • waste your money • give an easy answer instead of the right one • stop pushing your brand • stop pushing ourselves • stop reminding you to think like your customer • be boring • be ordinary • put egos ahead of results • remind you of previous bad agency experiences
And we’ll never stop being the best partner your company ever had.
Enough about us. Let’s talk about you.
Whether you need PR/comms support, marketing leadership, or creative expertise, we’d love to chat. Drop us a note and let’s talk about how Nonfiction can help.
